Kevin Fenton Design https://kevinfentondesign.com Kevin Fenton Design Sat, 03 Jan 2026 18:45:52 +0000 https://kevinfentondesign.com en Homepage https://kevinfentondesign.com/Homepage Sun, 17 May 2020 19:03:08 +0000 Kevin Fenton Design https://kevinfentondesign.com/Homepage <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e5cfdd7a534440bf529bbfc4206cb4f8617ff23a202551de3cb55120c213ebe4/HOMEPAGE_GIF_3.gif" data-mid="242403150" border="0" src="https://freight.cargo.site/w/1000/i/e5cfdd7a534440bf529bbfc4206cb4f8617ff23a202551de3cb55120c213ebe4/HOMEPAGE_GIF_3.gif" /> ✓&nbsp; Ideas ︎︎︎ Direction ︎ Design Oh-Lay's https://kevinfentondesign.com/Oh-Lay-s Wed, 24 Apr 2024 17:05:39 +0000 Kevin Fenton Design https://kevinfentondesign.com/Oh-Lay-s Oh-Lay’s ︎ Film / Art Direction / Creative Campaign Lay’s wanted to launch into soccer culture in the US in a big way. We came up with a simple idea that makes you say, “How has this never been done before?” Olé, Olé, Olé&nbsp;︎︎︎ Oh-Lay's, Oh-Lay's, Oh-Lay's. <img width="3442" height="1928" width_o="3442" height_o="1928" data-src="https://freight.cargo.site/t/original/i/bc6c020a36c29be970b8847728be538d8f4f53d82ac9b1fa438320f3952a4646/Screenshot-2024-04-24-at-9.05.37AM.png" data-mid="209668098" border="0" src="https://freight.cargo.site/w/1000/i/bc6c020a36c29be970b8847728be538d8f4f53d82ac9b1fa438320f3952a4646/Screenshot-2024-04-24-at-9.05.37AM.png" /> <img width="3442" height="1930" width_o="3442" height_o="1930" data-src="https://freight.cargo.site/t/original/i/ce4d510191d7a48bddcb50c6ec4913d8f8d2441faf865884b608caf787e8edb9/Screenshot-2024-04-24-at-9.06.11AM.png" data-mid="209668089" border="0" src="https://freight.cargo.site/w/1000/i/ce4d510191d7a48bddcb50c6ec4913d8f8d2441faf865884b608caf787e8edb9/Screenshot-2024-04-24-at-9.06.11AM.png" /> <img width="3438" height="1926" width_o="3438" height_o="1926" data-src="https://freight.cargo.site/t/original/i/ee9b64389e2bde24aa6b0f9bdeba8f18f189779b855524dbaf7128181f0fd807/Screenshot-2024-04-24-at-9.45.14AM.png" data-mid="209668259" border="0" src="https://freight.cargo.site/w/1000/i/ee9b64389e2bde24aa6b0f9bdeba8f18f189779b855524dbaf7128181f0fd807/Screenshot-2024-04-24-at-9.45.14AM.png" /> <img width="3440" height="1922" width_o="3440" height_o="1922" data-src="https://freight.cargo.site/t/original/i/b8a97ad11615419e3e75675a9863bd962b25b45f5670b9059ca840cf4bc15fbe/Screenshot-2024-04-24-at-9.28.38AM.png" data-mid="209668256" border="0" src="https://freight.cargo.site/w/1000/i/b8a97ad11615419e3e75675a9863bd962b25b45f5670b9059ca840cf4bc15fbe/Screenshot-2024-04-24-at-9.28.38AM.png" /> <img width="3446" height="1930" width_o="3446" height_o="1930" data-src="https://freight.cargo.site/t/original/i/6d268c94f6c579f2f1d2a5f2ba68ae6ea221effbb1d17cfc4b7a7148de02bbbc/Screenshot-2024-04-24-at-9.07.11AM.png" data-mid="209668162" border="0" src="https://freight.cargo.site/w/1000/i/6d268c94f6c579f2f1d2a5f2ba68ae6ea221effbb1d17cfc4b7a7148de02bbbc/Screenshot-2024-04-24-at-9.07.11AM.png" /> <img width="3436" height="1930" width_o="3436" height_o="1930" data-src="https://freight.cargo.site/t/original/i/9e70b4258f1d6bc9e5a62b57e253fe713bce7230e6dac98e7e93c362589adc7b/Screenshot-2024-04-24-at-9.32.26AM.png" data-mid="209668255" border="0" src="https://freight.cargo.site/w/1000/i/9e70b4258f1d6bc9e5a62b57e253fe713bce7230e6dac98e7e93c362589adc7b/Screenshot-2024-04-24-at-9.32.26AM.png" /> <img width="3440" height="1924" width_o="3440" height_o="1924" data-src="https://freight.cargo.site/t/original/i/0de7b18a3e12cdba5dbe6aa39e215ef61cb1d90cd2331698e365f3780b91ae1e/Screenshot-2024-04-24-at-9.08.55AM.png" data-mid="209668220" border="0" src="https://freight.cargo.site/w/1000/i/0de7b18a3e12cdba5dbe6aa39e215ef61cb1d90cd2331698e365f3780b91ae1e/Screenshot-2024-04-24-at-9.08.55AM.png" /> <img width="3440" height="1928" width_o="3440" height_o="1928" data-src="https://freight.cargo.site/t/original/i/16a8e16da56bf6b1c87d2ff6289c330e1dc4f93707348cd49ca2c4f2bac2c333/Screenshot-2024-04-24-at-9.09.25AM.png" data-mid="209668219" border="0" src="https://freight.cargo.site/w/1000/i/16a8e16da56bf6b1c87d2ff6289c330e1dc4f93707348cd49ca2c4f2bac2c333/Screenshot-2024-04-24-at-9.09.25AM.png" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c42fc61a8ca78d08655a342d31d35320cc60b1888cd7e53cf258bb82802a1c8c/NEW_JERSEY_MOCK_1.jpg" data-mid="234390167" border="0" src="https://freight.cargo.site/w/1000/i/c42fc61a8ca78d08655a342d31d35320cc60b1888cd7e53cf258bb82802a1c8c/NEW_JERSEY_MOCK_1.jpg" /><img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d7448b6d5137951863d4243a72b278e93c1c0243626b8792c04a1ae6bb7ca896/NEW_SCARF_2.jpg" data-mid="234390516" border="0" src="https://freight.cargo.site/w/1000/i/d7448b6d5137951863d4243a72b278e93c1c0243626b8792c04a1ae6bb7ca896/NEW_SCARF_2.jpg" /> Creative Director: Matt SchafferSenior Copywriter: Joanna StubbinsArt Director: Kevin FentonProducer: Dan WatsonExecutive Creative Director: Isaac Pagan-MunozChief Creative Officer: Chris Bellinger Director:&nbsp;Jovan Todorović RidgeWear by Ruffles https://kevinfentondesign.com/RidgeWear-by-Ruffles Wed, 10 Apr 2024 23:58:07 +0000 Kevin Fenton Design https://kevinfentondesign.com/RidgeWear-by-Ruffles <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/7d0445708ad89ab824acc2c72130c9c8b739c59489393a1324ae5c14734634b3/LAYOUT_4_9.jpg" data-mid="208715129" border="0" src="https://freight.cargo.site/w/1000/i/7d0445708ad89ab824acc2c72130c9c8b739c59489393a1324ae5c14734634b3/LAYOUT_4_9.jpg" /> RidgeWear by Ruffles ︎ Art Direction / Apparel Design / Social Strategy Ruffles, a chip brand known for its ridges, wanted to authentically break into the lifestyle brand space.We saw corduroy’s ridged texture making a comeback in streetwear fashion, and created RidgeWear by Ruffles. We collaborated with up-and-coming designer, Blu Boy, to translate Ruffles’ iconic ridges into sought-after streetwear. <img width="2731" height="4096" width_o="2731" height_o="4096" data-src="https://freight.cargo.site/t/original/i/0c590d0e1702ac3686dd3b14c2fd064533a00527167f308f1b65c512ab589b8a/Ruffles_0314242131.jpg" data-mid="208715349" border="0" src="https://freight.cargo.site/w/1000/i/0c590d0e1702ac3686dd3b14c2fd064533a00527167f308f1b65c512ab589b8a/Ruffles_0314242131.jpg" /> <img width="4319" height="6479" width_o="4319" height_o="6479" data-src="https://freight.cargo.site/t/original/i/94875cd396048148abb58384f383b1206de5706eef86768f47943c38731d16e7/Ruffles_0314241331.jpg" data-mid="208715341" border="0" src="https://freight.cargo.site/w/1000/i/94875cd396048148abb58384f383b1206de5706eef86768f47943c38731d16e7/Ruffles_0314241331.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/468d625f6628c9bd62b1f6d4e84d76f4b3e4e56ac0c6465d5a2fe9ca8a1a52c2/Ruffles_031424132.jpg" data-mid="208715368" border="0" src="https://freight.cargo.site/w/1000/i/468d625f6628c9bd62b1f6d4e84d76f4b3e4e56ac0c6465d5a2fe9ca8a1a52c2/Ruffles_031424132.jpg" /> <img width="4463" height="6694" width_o="4463" height_o="6694" data-src="https://freight.cargo.site/t/original/i/c0be11c9998929478ab466788cb712086319a37ec5f8b4b5b9ace0e24ef1d374/Ruffles_031424721.jpg" data-mid="208715380" border="0" src="https://freight.cargo.site/w/1000/i/c0be11c9998929478ab466788cb712086319a37ec5f8b4b5b9ace0e24ef1d374/Ruffles_031424721.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/77f03daa3ea18ee1027f4a1493ff0d247faf9bd83297ff18e375d112d66b72b9/LAYOUT_11.jpg" data-mid="208726999" border="0" src="https://freight.cargo.site/w/1000/i/77f03daa3ea18ee1027f4a1493ff0d247faf9bd83297ff18e375d112d66b72b9/LAYOUT_11.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/2348c50177c6364541d3db7f54640249e73c90f9f7dcac6be7e63c60801af094/LAYOUT_4_3.jpg" data-mid="208715228" border="0" src="https://freight.cargo.site/w/1000/i/2348c50177c6364541d3db7f54640249e73c90f9f7dcac6be7e63c60801af094/LAYOUT_4_3.jpg" /><img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/3a52f2d69f67fa2a532a48aa03bc38629b32bd09a69f2a2fb4a2e567427c5765/LAYOUT_4_6.jpg" data-mid="208715230" border="0" src="https://freight.cargo.site/w/1000/i/3a52f2d69f67fa2a532a48aa03bc38629b32bd09a69f2a2fb4a2e567427c5765/LAYOUT_4_6.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/a97c7c762caef1763f69e27a990b0ed6637574e13a6bc6c3adb27fa221b5a20f/RufflesOOH_FINAL_3.jpg" data-mid="234471092" border="0" src="https://freight.cargo.site/w/1000/i/a97c7c762caef1763f69e27a990b0ed6637574e13a6bc6c3adb27fa221b5a20f/RufflesOOH_FINAL_3.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/f4c126abcb17bba18afb6eb1f8bd4f8506680df962b71b8240cf07939780b958/RufflesOOH_FINAL_4.jpg" data-mid="234471093" border="0" src="https://freight.cargo.site/w/1000/i/f4c126abcb17bba18afb6eb1f8bd4f8506680df962b71b8240cf07939780b958/RufflesOOH_FINAL_4.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/8c892c809032e7066d33d15a5f2673449225e62d4bfb12e051e10f8d44350be7/RufflesOOH_FINAL_2.jpg" data-mid="234471099" border="0" src="https://freight.cargo.site/w/1000/i/8c892c809032e7066d33d15a5f2673449225e62d4bfb12e051e10f8d44350be7/RufflesOOH_FINAL_2.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/00c7e187d7f9daba4b72e8c7c59891ec544e2f525f9fe9c692affed8edf9b295/RufflesOOH_FINAL_1.jpg" data-mid="234471101" border="0" src="https://freight.cargo.site/w/1000/i/00c7e187d7f9daba4b72e8c7c59891ec544e2f525f9fe9c692affed8edf9b295/RufflesOOH_FINAL_1.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d6ffd8edcf6e479319d2b28cbbd15a0f29038085f7f93f5d6941cfca3e0f679e/LAYOUT_4_7.jpg" data-mid="208715231" border="0" src="https://freight.cargo.site/w/1000/i/d6ffd8edcf6e479319d2b28cbbd15a0f29038085f7f93f5d6941cfca3e0f679e/LAYOUT_4_7.jpg" /> Creative Director: Matt SchafferAssociate Creative Director: Allie KainzSenior Copywriter: Joanna StubbinsArt Director: Kevin FentonJacket Design: Blu BoyLifestyle Photographer: Bertram KnightStudio Photographer: Brielle Patton Doritos Late Night https://kevinfentondesign.com/Doritos-Late-Night Thu, 11 Apr 2024 22:14:59 +0000 Kevin Fenton Design https://kevinfentondesign.com/Doritos-Late-Night <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c3ac5287fbace0e5dc4c39b6a3067d7f7ea3e2d061c19dcb05c43d1c1295087b/TAT.jpg" data-mid="208784042" border="0" src="https://freight.cargo.site/w/1000/i/c3ac5287fbace0e5dc4c39b6a3067d7f7ea3e2d061c19dcb05c43d1c1295087b/TAT.jpg" /> Doritos Late Night ︎ Film / Art Direction / Creative Campaign Most decisions that you make late at night aren’t very good. Whether you’re getting a tattoo with a typo, or cutting your bangs on a whim – you’re probably better off just grabbing a bag of chips. Creative Director: Matt SchafferAssociate Creative Directors: Sadie Caparelli, Allie KainzLead Art Director: Raiven DelisleArt Director: Kevin Fenton VIIA Cannabis https://kevinfentondesign.com/VIIA-Cannabis Sat, 03 Jan 2026 18:45:52 +0000 Kevin Fenton Design https://kevinfentondesign.com/VIIA-Cannabis <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5be0d76ae5e2bd1462a983865ea7ea4bffb147afe9200c888ff36d66e35dd388/LAYOUT_4.jpg" data-mid="242401340" border="0" src="https://freight.cargo.site/w/1000/i/5be0d76ae5e2bd1462a983865ea7ea4bffb147afe9200c888ff36d66e35dd388/LAYOUT_4.jpg" /> VIIA Cannabis ︎ Art Direction / Brand Identity / Packaging Design Brand identity and packaging rebrand for VIIA Cannabis. We were able to transform an overly complex system into a simplified, intuitive design with clear hierarchy and intent for a more consumer-friendly experience. <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/62ecd07c70d630b0f4eb98f4bb19e6a71bb94734269a241ebd2d83a1579f2ba8/VIIA_7.jpg" data-mid="242401345" border="0" src="https://freight.cargo.site/w/1000/i/62ecd07c70d630b0f4eb98f4bb19e6a71bb94734269a241ebd2d83a1579f2ba8/VIIA_7.jpg" /> <img width="2883" height="3184" width_o="2883" height_o="3184" data-src="https://freight.cargo.site/t/original/i/00652d5dada477815cac8da7a2863d7a87fc0537871114737d670c3b7f4e1553/GIF_3.gif" data-mid="242401431" border="0" src="https://freight.cargo.site/w/1000/i/00652d5dada477815cac8da7a2863d7a87fc0537871114737d670c3b7f4e1553/GIF_3.gif" /> <img width="2883" height="3184" width_o="2883" height_o="3184" data-src="https://freight.cargo.site/t/original/i/3c85c400d79a25bb0d18e26eec39458a79cea7f37f1f0dbf6e07e4c2962f9ed3/GIF_4.gif" data-mid="242401438" border="0" src="https://freight.cargo.site/w/1000/i/3c85c400d79a25bb0d18e26eec39458a79cea7f37f1f0dbf6e07e4c2962f9ed3/GIF_4.gif" /> <img width="2912" height="1632" width_o="2912" height_o="1632" data-src="https://freight.cargo.site/t/original/i/4a0518679b6ec6f4006f0294b8acc4ddd65d1957056887bd947f7c6d53edabef/LAYOUT_2.jpg" data-mid="242401473" border="0" src="https://freight.cargo.site/w/1000/i/4a0518679b6ec6f4006f0294b8acc4ddd65d1957056887bd947f7c6d53edabef/LAYOUT_2.jpg" /> <img width="422" height="528" width_o="422" height_o="528" data-src="https://freight.cargo.site/t/original/i/e641454b9f1ff868692ac187c67308a05ec89b8b6535496ff8ceff88fc7dd12a/RELIEF.gif" data-mid="242401486" border="0" src="https://freight.cargo.site/w/422/i/e641454b9f1ff868692ac187c67308a05ec89b8b6535496ff8ceff88fc7dd12a/RELIEF.gif" /> <img width="1200" height="1500" 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/> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ac2c5afcdddacd85f21354a6d1c089d672980a54fadfd85e145579debe90d1c2/EFFECTS_2_2.jpg" data-mid="242405530" border="0" src="https://freight.cargo.site/w/1000/i/ac2c5afcdddacd85f21354a6d1c089d672980a54fadfd85e145579debe90d1c2/EFFECTS_2_2.jpg" /> <img width="2912" height="1632" width_o="2912" height_o="1632" data-src="https://freight.cargo.site/t/original/i/ea408753bc6a1f26d46561ba30ea8280a3d0243a9f040c498ad22a5c42ef608d/LAYOUT_1.jpg" data-mid="242401502" border="0" src="https://freight.cargo.site/w/1000/i/ea408753bc6a1f26d46561ba30ea8280a3d0243a9f040c498ad22a5c42ef608d/LAYOUT_1.jpg" /> <img width="422" height="528" width_o="422" height_o="528" data-src="https://freight.cargo.site/t/original/i/a0d37e51fb919d744f0d8a7615d75b26a958d1167c607e2d51fbd8ba52e7d43f/SLEEP.gif" data-mid="242401541" border="0" 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data-src="https://freight.cargo.site/t/original/i/90737a506c5c81c40c27d6459b7daa5014b01ae97f4e718ef9ce2b2beff29f83/VIIA11.jpg" data-mid="242401720" border="0" src="https://freight.cargo.site/w/1000/i/90737a506c5c81c40c27d6459b7daa5014b01ae97f4e718ef9ce2b2beff29f83/VIIA11.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/af81dc481f6facf43c7bcfeb503cd5492028ec8acfcc70664ecabf2f5700cc28/VIIA12.jpg" data-mid="242401722" border="0" src="https://freight.cargo.site/w/1000/i/af81dc481f6facf43c7bcfeb503cd5492028ec8acfcc70664ecabf2f5700cc28/VIIA12.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8cb2a0faf6e75d1d39d39f17aea253616d3eac4f1d43dd5b3a14b3c22389a665/VIIA13.jpg" data-mid="242401721" border="0" src="https://freight.cargo.site/w/1000/i/8cb2a0faf6e75d1d39d39f17aea253616d3eac4f1d43dd5b3a14b3c22389a665/VIIA13.jpg" /> Dogtown Brewing https://kevinfentondesign.com/Dogtown-Brewing Sun, 17 May 2020 19:03:06 +0000 Kevin Fenton Design https://kevinfentondesign.com/Dogtown-Brewing <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/53f97cc5ae7e723ac5e162bd917ba7f12f05da286a73a0e6bb07dcf3d46324d9/INSPO2.gif" data-mid="71384832" border="0" src="https://freight.cargo.site/w/1000/i/53f97cc5ae7e723ac5e162bd917ba7f12f05da286a73a0e6bb07dcf3d46324d9/INSPO2.gif" /> Dogtown Brewing ︎ Art Direction / Brand Identity / Packaging Design / Print Design &amp; Signage Brand concept for a local start-up brewery in Venice, California. Inspired by Dogtown in the 1970’s, we developed a visual identity that captured the personality at the heart of Venice Beach during that era. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/acb6bb04136c122dcae00b953e304b7e663ced9d9fa3b44db4393f00ff06d4db/KEVINFENTON_Food-Bev_Work_32.jpg" data-mid="96272223" border="0" src="https://freight.cargo.site/w/1000/i/acb6bb04136c122dcae00b953e304b7e663ced9d9fa3b44db4393f00ff06d4db/KEVINFENTON_Food-Bev_Work_32.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4e86b301df5121e6e1cb7c277aec225f3be742d64b0ad80d428ac28af16a843f/KEVINFENTON_Food-Bev_Work_33.jpg" data-mid="96272257" border="0" src="https://freight.cargo.site/w/1000/i/4e86b301df5121e6e1cb7c277aec225f3be742d64b0ad80d428ac28af16a843f/KEVINFENTON_Food-Bev_Work_33.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fb2f6a2b0d1595114e8afadc4bae0360dda2e585dd6385578d4ea1218336381d/INSPO8.jpg" data-mid="71386395" border="0" src="https://freight.cargo.site/w/1000/i/fb2f6a2b0d1595114e8afadc4bae0360dda2e585dd6385578d4ea1218336381d/INSPO8.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cc924b4b8e7d3feee7a9b555febccf5257d2c15899932003cc5947b0189486ae/INSPO9.jpg" data-mid="71386474" border="0" src="https://freight.cargo.site/w/1000/i/cc924b4b8e7d3feee7a9b555febccf5257d2c15899932003cc5947b0189486ae/INSPO9.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/01f9e3ad4a964921d832a6fb1548c546844baaceead9d21a3e92bcbc127e13d1/INSPO10.jpg" data-mid="71386596" border="0" src="https://freight.cargo.site/w/1000/i/01f9e3ad4a964921d832a6fb1548c546844baaceead9d21a3e92bcbc127e13d1/INSPO10.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/21824ba9646a82e7f4ad6224487fbc8ec7d2e9016f75ae9f092879bd3ec59655/INSPO14.jpg" data-mid="71386676" border="0" src="https://freight.cargo.site/w/1000/i/21824ba9646a82e7f4ad6224487fbc8ec7d2e9016f75ae9f092879bd3ec59655/INSPO14.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3e4b526632b98f808bbcb205bf31d1c557a6f728bcbe6ab00bacd0ece27e30bc/INSPO11.jpg" data-mid="71386722" border="0" src="https://freight.cargo.site/w/1000/i/3e4b526632b98f808bbcb205bf31d1c557a6f728bcbe6ab00bacd0ece27e30bc/INSPO11.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b11de242c22b425e7279f446d06e1f447e57c23911181d8b57c38551b1944921/INSPO12.jpg" data-mid="71386727" border="0" src="https://freight.cargo.site/w/1000/i/b11de242c22b425e7279f446d06e1f447e57c23911181d8b57c38551b1944921/INSPO12.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/460f759e207db7b06e1819e02e598c09ef45d0c6989a2ff71ae87fcb29885f44/INSPO13.jpg" data-mid="71386761" border="0" src="https://freight.cargo.site/w/1000/i/460f759e207db7b06e1819e02e598c09ef45d0c6989a2ff71ae87fcb29885f44/INSPO13.jpg" /> <img width="496" height="278" width_o="496" height_o="278" data-src="https://freight.cargo.site/t/original/i/3bc1b7ecb1f21c47d5d5f2d2ee461dc5681ed083ee72f07fd8e8b1ccb106096c/Adobe-Express---Dogtown-Brewing.gif" data-mid="242298200" border="0" src="https://freight.cargo.site/w/496/i/3bc1b7ecb1f21c47d5d5f2d2ee461dc5681ed083ee72f07fd8e8b1ccb106096c/Adobe-Express---Dogtown-Brewing.gif" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/598f60adb88cef4f68db20a1fd67a34581a398610d76f5ac6773e2decbdff223/KEVINFENTON_Food-Bev_Work_39.jpg" data-mid="96272381" border="0" src="https://freight.cargo.site/w/1000/i/598f60adb88cef4f68db20a1fd67a34581a398610d76f5ac6773e2decbdff223/KEVINFENTON_Food-Bev_Work_39.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/af9da2718caa5faccf6d795fd4ace7d6de0aa42ef73b1df5d5dadff42c396295/INSPO15.jpg" data-mid="71386788" border="0" src="https://freight.cargo.site/w/1000/i/af9da2718caa5faccf6d795fd4ace7d6de0aa42ef73b1df5d5dadff42c396295/INSPO15.jpg" /> Active https://kevinfentondesign.com/Active Fri, 31 Mar 2023 05:00:09 +0000 Kevin Fenton Design https://kevinfentondesign.com/Active <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6a7f57c14e86a7a9f9b095a5e82e4af54fb60ad4a27b9a3105891f90c7db5d16/ACTIVE_LOGO-01.gif" data-mid="173762937" border="0" src="https://freight.cargo.site/w/1000/i/6a7f57c14e86a7a9f9b095a5e82e4af54fb60ad4a27b9a3105891f90c7db5d16/ACTIVE_LOGO-01.gif" /> Active ︎ Art Direction / Brand Identity / Packaging Design Brand identity and packaging design for a new line of advanced hydration drinks, formulated for exercise or on-the-go. <img width="6000" height="3769" width_o="6000" height_o="3769" data-src="https://freight.cargo.site/t/original/i/01ef5a0c07421403c63d6260d076db48807d6bc47863c2243393db056c7fd14c/1-Doypack-Mockup_Watermelon_2.jpg" data-mid="173761780" border="0" src="https://freight.cargo.site/w/1000/i/01ef5a0c07421403c63d6260d076db48807d6bc47863c2243393db056c7fd14c/1-Doypack-Mockup_Watermelon_2.jpg" /> <img width="6000" height="3769" width_o="6000" height_o="3769" data-src="https://freight.cargo.site/t/original/i/77bacc9326cd1ffe00ad685ad47ad0593cffa12b0f3ae0faa18b4ef8b0102711/1-Doypack-Mockup_Orange_2.jpg" data-mid="173761782" border="0" src="https://freight.cargo.site/w/1000/i/77bacc9326cd1ffe00ad685ad47ad0593cffa12b0f3ae0faa18b4ef8b0102711/1-Doypack-Mockup_Orange_2.jpg" /> <img width="6000" height="3769" width_o="6000" height_o="3769" data-src="https://freight.cargo.site/t/original/i/8cf89b2dc959ede2dcbf3d6efcdc615cddedd0d516c8eb8c4fad174ed97e2ca7/1-Doypack-Mockup_KIWI_2.jpg" data-mid="173761783" border="0" src="https://freight.cargo.site/w/1000/i/8cf89b2dc959ede2dcbf3d6efcdc615cddedd0d516c8eb8c4fad174ed97e2ca7/1-Doypack-Mockup_KIWI_2.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/66b1fa57a1b9888d6e967afd0a282e2136e35ac6aced589dc414597f5d8b2b2a/Thumbnail-copy.jpg" data-mid="173761497" border="0" src="https://freight.cargo.site/w/1000/i/66b1fa57a1b9888d6e967afd0a282e2136e35ac6aced589dc414597f5d8b2b2a/Thumbnail-copy.jpg" /> <img width="3180" height="1740" width_o="3180" height_o="1740" data-src="https://freight.cargo.site/t/original/i/4f617987f172cbba3e24e51fd885cba7b18d3a0e89c749f25a2450da187b9f48/SOCIAL-copy.jpg" data-mid="173854291" border="0" src="https://freight.cargo.site/w/1000/i/4f617987f172cbba3e24e51fd885cba7b18d3a0e89c749f25a2450da187b9f48/SOCIAL-copy.jpg" /> <img width="2244" height="1268" width_o="2244" height_o="1268" data-src="https://freight.cargo.site/t/original/i/a925a7facfc1c228ac087d0f43376ca9d097c13c62b67cd267cdff11eea3f136/Billboard_1-copy.jpg" data-mid="173818000" border="0" src="https://freight.cargo.site/w/1000/i/a925a7facfc1c228ac087d0f43376ca9d097c13c62b67cd267cdff11eea3f136/Billboard_1-copy.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1c465210dfb2c0f19cc9770ce5f3606baa167391d0a94684dbde63affa559b17/WILD_POSTINGS-copy.jpg" data-mid="173852345" border="0" src="https://freight.cargo.site/w/1000/i/1c465210dfb2c0f19cc9770ce5f3606baa167391d0a94684dbde63affa559b17/WILD_POSTINGS-copy.jpg" /> Lay's Summer BBQ https://kevinfentondesign.com/Lay-s-Summer-BBQ Tue, 20 May 2025 17:21:49 +0000 Kevin Fenton Design https://kevinfentondesign.com/Lay-s-Summer-BBQ Lay’s Summer BBQ ︎ Film / Art Direction / Creative Campaign Some people are willing to do whatever it takes to craft the perfect BBQ—like pulling all-nighters tending beef brisket, braving clouds of smoke in swimmer’s goggles, or battling flocks of seagulls at a beach cookout. But for those of us who aren’t up for all that.....there’s Frito-Lay BBQ chips. <img width="980" height="548" width_o="980" height_o="548" data-src="https://freight.cargo.site/t/original/i/aebbc9b0e8952459f57c8597a88a80ecfcd87a4f2c18f60b5498775fe87e8f8b/Screen-Recording-2025-05-13-at-2.31.18PM.gif" data-mid="233469970" border="0" src="https://freight.cargo.site/w/980/i/aebbc9b0e8952459f57c8597a88a80ecfcd87a4f2c18f60b5498775fe87e8f8b/Screen-Recording-2025-05-13-at-2.31.18PM.gif" /> <img width="3434" height="1924" width_o="3434" height_o="1924" data-src="https://freight.cargo.site/t/original/i/f7d8ae1237144a4d5c265eae8197f7980aa63c71f6c68c67494d7a5ca329406e/Screenshot-2025-05-12-at-12.17.34PM_EDIT.jpg" data-mid="235931192" border="0" src="https://freight.cargo.site/w/1000/i/f7d8ae1237144a4d5c265eae8197f7980aa63c71f6c68c67494d7a5ca329406e/Screenshot-2025-05-12-at-12.17.34PM_EDIT.jpg" /> <img width="3446" height="1926" width_o="3446" height_o="1926" data-src="https://freight.cargo.site/t/original/i/184ab56c28aee810390726eaaae7123951197f948730100aeac47a2d764f0463/Screenshot-2025-05-12-at-12.20.08PM.png" data-mid="233470110" border="0" src="https://freight.cargo.site/w/1000/i/184ab56c28aee810390726eaaae7123951197f948730100aeac47a2d764f0463/Screenshot-2025-05-12-at-12.20.08PM.png" /> <img width="3442" height="1922" width_o="3442" height_o="1922" data-src="https://freight.cargo.site/t/original/i/bfa752fe8d4bdf72e20446f64d2aa0a9e2fbd45ffb5eebb21db401c0080c88cb/Screenshot-2025-05-12-at-12.20.32PM_EDIT.jpg" data-mid="235930475" border="0" src="https://freight.cargo.site/w/1000/i/bfa752fe8d4bdf72e20446f64d2aa0a9e2fbd45ffb5eebb21db401c0080c88cb/Screenshot-2025-05-12-at-12.20.32PM_EDIT.jpg" /> <img width="3438" height="1920" width_o="3438" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6e07a49be1b018d7ae09b8fef4efa5d984b145084e767ce129c1d3b83261469b/Screenshot-2025-05-12-at-12.20.57PM.png" data-mid="233470295" border="0" src="https://freight.cargo.site/w/1000/i/6e07a49be1b018d7ae09b8fef4efa5d984b145084e767ce129c1d3b83261469b/Screenshot-2025-05-12-at-12.20.57PM.png" /> <img width="896" height="502" width_o="896" height_o="502" data-src="https://freight.cargo.site/t/original/i/8ba5f3107186c3778de275f975a869c7119a0085dcda55e08c46422bcf47896e/Screen-Recording-2025-05-20-at-4.14.10PM.gif" data-mid="233481901" border="0" src="https://freight.cargo.site/w/896/i/8ba5f3107186c3778de275f975a869c7119a0085dcda55e08c46422bcf47896e/Screen-Recording-2025-05-20-at-4.14.10PM.gif" /> <img width="3438" height="1918" width_o="3438" height_o="1918" data-src="https://freight.cargo.site/t/original/i/a546f629952675502b7278d126003c279135f74e7cc77f7eb30f417b66ddcb58/Screenshot-2025-05-12-at-12.16.53PM.png" data-mid="233470469" border="0" src="https://freight.cargo.site/w/1000/i/a546f629952675502b7278d126003c279135f74e7cc77f7eb30f417b66ddcb58/Screenshot-2025-05-12-at-12.16.53PM.png" /> <img width="3440" height="1924" width_o="3440" height_o="1924" data-src="https://freight.cargo.site/t/original/i/8b951c4b0197268752410e3e80c3be147e5f98198a5ab197d565cb77a598d664/Screenshot-2025-05-12-at-12.24.52PM.png" data-mid="233470461" border="0" src="https://freight.cargo.site/w/1000/i/8b951c4b0197268752410e3e80c3be147e5f98198a5ab197d565cb77a598d664/Screenshot-2025-05-12-at-12.24.52PM.png" /> Creative Director: Katie RenfroeAssociate Creative Director: Spencer BagertSenior Art Director: Kevin Fenton Copywriter: Lindsey RosenblattProducer: Alexandra HenryExecutive Creative Director: Isaac Pagan-MunozChief Creative Officer: Chris Bellinger Director: Tom Wilson Canada Dry https://kevinfentondesign.com/Canada-Dry Fri, 31 Mar 2023 23:52:14 +0000 Kevin Fenton Design https://kevinfentondesign.com/Canada-Dry <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/77c01599fe283f4f7d27295d4a08c9b94290f4d5c83bd895e7dd1d2f6e2e6110/Thumbnail-copy.jpg" data-mid="173857717" border="0" src="https://freight.cargo.site/w/1000/i/77c01599fe283f4f7d27295d4a08c9b94290f4d5c83bd895e7dd1d2f6e2e6110/Thumbnail-copy.jpg" /> Canada Dry ︎ Illustration / Apparel Design / Art Direction Illustration and apparel design for Canada Dry’s Sip Into Your Comfort Zone campaign. <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/94e1d8a2c523bb73bf56f2e9b552ee7dd6da0ca0255d2627860dc18f52c87558/Squares_Spread_2-copy.jpg" data-mid="174890817" border="0" src="https://freight.cargo.site/w/1000/i/94e1d8a2c523bb73bf56f2e9b552ee7dd6da0ca0255d2627860dc18f52c87558/Squares_Spread_2-copy.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ef6a8ccf95bcdd4756a4b4e1b9b838c2563b74ba3b7e9415239bd819125836f7/Woman_1-copy.jpg" data-mid="174003671" border="0" src="https://freight.cargo.site/w/1000/i/ef6a8ccf95bcdd4756a4b4e1b9b838c2563b74ba3b7e9415239bd819125836f7/Woman_1-copy.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/96a6cce44d89cfd6718465a96f2ec2bddc0bbc6115c035ad9462c40b06b93872/Man_1-copy.jpg" data-mid="173864207" border="0" src="https://freight.cargo.site/w/1000/i/96a6cce44d89cfd6718465a96f2ec2bddc0bbc6115c035ad9462c40b06b93872/Man_1-copy.jpg" /> Simple 7UP https://kevinfentondesign.com/Simple-7UP Fri, 31 Mar 2023 22:54:39 +0000 Kevin Fenton Design https://kevinfentondesign.com/Simple-7UP <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/794fd09267d1bf1170eda1f607979b3b15d35c8926452a81ee314246657f6039/7UP_Design_1-copy.jpg" data-mid="173855965" border="0" src="https://freight.cargo.site/w/1000/i/794fd09267d1bf1170eda1f607979b3b15d35c8926452a81ee314246657f6039/7UP_Design_1-copy.jpg" /> Simple 7UP ︎ Art Direction / Creative Campaign Out-of-Home and digital campaign for 7ups new product, Simple 7up. <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/02e35356e2fa13fd2c97f85afbe718d8dc115fd4a23cf8568c3eee2fbf63abb9/7UP_Design_4_2.jpg" data-mid="174897889" border="0" src="https://freight.cargo.site/w/1000/i/02e35356e2fa13fd2c97f85afbe718d8dc115fd4a23cf8568c3eee2fbf63abb9/7UP_Design_4_2.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f73dd5e98d3c34f4970ede77aa532e4e1a05deb5848d98b3cbfa7d0b3f87e97d/7UP_MOCK_1-copy.jpg" data-mid="174897877" border="0" src="https://freight.cargo.site/w/1000/i/f73dd5e98d3c34f4970ede77aa532e4e1a05deb5848d98b3cbfa7d0b3f87e97d/7UP_MOCK_1-copy.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/50fda15389f0788065189d7b5157a1ae66f8320c2f4abe52fd32da9c9a438d5b/7UP_MOCK_2-copy.jpg" data-mid="174897923" border="0" src="https://freight.cargo.site/w/1000/i/50fda15389f0788065189d7b5157a1ae66f8320c2f4abe52fd32da9c9a438d5b/7UP_MOCK_2-copy.jpg" /> <img width="3180" height="1740" width_o="3180" height_o="1740" data-src="https://freight.cargo.site/t/original/i/381c1cc4dc9417ece1dbae3c2b7d566e6f6cd36067768f15462e358b80c3c44b/7UP_SOCIAL-copy.jpg" data-mid="174897939" border="0" src="https://freight.cargo.site/w/1000/i/381c1cc4dc9417ece1dbae3c2b7d566e6f6cd36067768f15462e358b80c3c44b/7UP_SOCIAL-copy.jpg" />