Oh-Lay’s ︎

Film / Art Direction / Creative Campaign

Lay’s wanted to launch into soccer culture in the US in a big way. We came up with a simple idea that makes you say, “How has this never been done before?” Olé, Olé, Olé ︎︎︎ Oh-Lay's, Oh-Lay's, Oh-Lay's.

Creative Director: Matt Schaffer
Senior Copywriter: Joanna Stubbins
Art Director: Kevin Fenton
Producer: Dan Watson
Executive Creative Director: Isaac Pagan-Munoz
Chief Creative Officer: Chris Bellinger
Director: Jovan Todorović

KEVIN FENTON

WORK / ART / ABOUT

Oh-Lay’s ︎

Lay’s wanted to launch into soccer culture in the US in a big way. We came up with a simple idea that makes you say, “How has this never been done before?” Olé, Olé, Olé ︎︎︎ Oh-Lay's, Oh-Lay's, Oh-Lay's.