Lay’s Summer BBQ ︎
Film / Art Direction / Creative Campaign
Some people are willing to do whatever it takes to craft the perfect BBQ—like pulling all-nighters tending beef brisket, braving clouds of smoke in swimmer’s goggles, or battling flocks of seagulls at a beach cookout. But for those of us who aren’t up for all that.....there’s Frito-Lay BBQ chips.








Creative Director: Katie Renfroe
Associate Creative Director: Spencer Bagert
Senior Art Director: Kevin Fenton
Copywriter: Lindsey Rosenblatt
Producer: Alexandra Henry
Executive Creative Director: Isaac Pagan-Munoz
Chief Creative Officer: Chris Bellinger
Director: Tom Wilson
Associate Creative Director: Spencer Bagert
Senior Art Director: Kevin Fenton
Copywriter: Lindsey Rosenblatt
Producer: Alexandra Henry
Executive Creative Director: Isaac Pagan-Munoz
Chief Creative Officer: Chris Bellinger
Director: Tom Wilson